I) Can We Talk?
The Johns Hopkins University commissioned the Thesis agency to create a visual aid to help survivors determine when and to whom it might be safe to talk about their experience of domestic violence.
The goal was to steer clear of tropes and set the stage for the gravitas this subject deserved.
Due to the sensitivity of this issue, I took incredible care to ensure that every word evoked safety and security while working on the script and final output with the creative and production teams.
IMPACT REPORT:
Johns Hopkins surveyed 100 women with a chronic condition and recent experience of domestic violence who had not talked to a healthcare provider about the incidents of abuse. After watching the video, they were asked if they would consider talking to a provider about it:
➡ 26% said they would think about it
➡ 28% thought they might be able to if the provider asks
➡ 15% planned to talk to their provider if the provider asks about abuse
➡ 21% planned to discuss with their provider even if the provider did not ask about abuse
➡ 9% were not willing to talk with their provider
In follow-ups with these women a month later, 19% had already talked to their provider about their abuse experience.
This video encouraged survivors to consider whether talking to a trusted healthcare provider might be an option to get better care and resources. Research shows it can improve health and safety, but there are also horror stories of being treated poorly by health systems. Ultimately, every survivor is trusted to make the best decision based on their unique circumstance.
CREDITS:
Client: Johns Hopkins University
Principal Writer: Adenike O. Akinbisehin
Strategist: Kimberlin Conway
Design Lead: John Gaskin
Illustrator: Chandler Subra
Copywriter: Sam Flecker
Motion Design: Kaci Smith and Griff Snow
Lead Creative Producer: Faulkner Allocco
Senior Producer: Joey Hays
II) Together We Heal
The Ford Motor Company and Susan G. Komen®, commissioned the Women On Set - a Film / TV and Media Collective, for a fresh storytelling perspective for the More Than Pink Walk.
The crew turned their eyes, hearts, and cameras on the topic of breast cancer, by including the perspectives of men.
This video goes to show that if we can find the courage to use our vulnerabilities as a source of strength, we all heal together.
CREDITS:
Clients: The Ford Motor Company and Susan G. Komen®
D.O.P: Alexandra Vivas
Writer / Videographer: Adenike O. Akinbisehin
Videographer / Editor: Ana Veronica
Social Media Content Curator: Camila Rodriguez-Garcia
III) Tampico: It's a Colorful Life!
For Tampico, the core pillars center around family, value, and fun.
When they reached out requesting a TV spot showcasing the brand's reformulation, it became essential that the creative strategy connect to the active and fun lifestyle of the value mom and Millennial.
I worked on this concept from ideation to storyboarding, and supported the creative team through the execution.
*** See more campaign work HERE ***
AWARDS WON:
- 2020 ADDY Award (Silver): "It’s a Colorful Life" Social Media Campaign
- 2020 ADDY Award (Silver): "It’s A Colorful Life" TV/Video Spot
CREDITS:
Client: Tampico Beverages
Agency: Macias Creative
Copywriter: Adenike O. Akinbisehin
Art Director: Arnaud Pages
Account Executives: Ana Sofia Gonzalez & Doug Kellner
Producer: Yanet Lafargue
Videographer: Mike Atwood
Sound Engineering: Makeabeat Productions
IV) Burger King: Art is Everywhere
Burger King commissioned artist Mr. Brainwash to create a mural in the Wynwood Arts District in Miami Florida during Art Basel.
Miami Ad School students documented the creation of the mural, and created a social media campaign for the project.
*** Click HERE, HERE, and HERE to see the press. ***
VINES:
CREDITS:
Client: Burger King
Concept / Editing / Filming: Adenike O. Akinbisehin, Hawley Martin, Diana Perez, Constantine "Tino" Gonzalez-Kakouris, Geraldine Ramirez, GT Smith, Daniela Alarcon Coka
V) Periko & Jessi Leon: Fuerza Mayor
Acoustic Session of 'Fuerza Mayor' from Latin Grammy Nominees Periko & Jessi Leon.
CREDITS:
Client: Periko & Jessi Leon | IG Page
Filming / Editing / Directing: Paul Daggett, Yeiniz Nevarez Olivo, Adenike O. Akinbisehin
Studio: Studio Center Miami
VI) #HowToMiami: Street Art
A Miami.com short on Street Art.
CREDITS:
Client: Miami.com
Artists: Kislow, Dome, Omen, Nychos, Lauren, Sheryo & Yok
Editors: Jared Powell, Tanvi Tandon, Daniela Alarcon Coka, Adenike O. Akinbisehin
Producer: Fred Gonzalez
VII) GariFlo's Interview: Guitars Over Guns
GariFlo, a conscious rapper, got a chance to take one step closer in the direction of his dreams with the help of a music mentoring program offered by Guitars Over Guns.
CREDITS:
Client: Guitars Over Guns
Director: Mary Beth Koeth
Editor: Adenike O. Akinbisehin
