TONE

Zignum, the mezcal brand hailing from Mexico, was a sponsor of the III Points Music Festival in Miami. 

An activation was set up next to the bar, where people could take polaroid pictures to document the memories they were making at the event.

The backdrop featured an ornate colorful pattern of lips with the words, "MEANT TO BE KISSED" right next to it. This was to draw emphasis on the method by which mezcal should be properly consumed. The first sip, which is the most important, is a cross between a kiss and a sip. People obviously took the hint, as the backdrop also served as a kissing booth.

In light of the mood and revelry, Zignum became part of the fun by taking stellar photographs of key performing artists, entertaining characters, and of the events that were unfolding during the festival.

Short "kisses" in the form of love notes and musings were written about the people and about the events.

These notes and photographs were published as a digital scrapbook, and shared via social media.

Photographs were shot with a Nikon D5300 and Nikkor lenses.

CREDITS:

Client: Zignum Mezcal

Agency: Macias Creative

Copywriter / Photographer: Adenike O. Akinbisehin

Videographer: Mike Atwood